Modern buyers don’t shop in person nearly as much as they shop online — even for new homes. In fact, 87% of product searches begin online. Today’s buyers search online for everything from toothpaste to two-storey homes before they commit to an in-person sale. Many do their house-hunting completely online since the beginning of 2020 when virtual tours and more detailed home listings became the norm.
Solution: Build a Good Website and Rank through SEO
Build an online presence for your development company and the homes you plan to sell. Get your project on sites like BuzzBuzzHome, Zillow, and Trulia to catch your audience where they’ll be looking for you. Your company, and even project, should have a well-developed and engaging website. Generate inbound marketing with search engine optimized blog articles about the homes and the neighbourhood, ensure there are plenty of images, and have your call to action button front and centre.